Socio-cultural situation The concept of living today have really changed a lot, along with with increasingly improved living is increasingly living higher than demand. People are more concerned to food safety standards, the level of hygiene, quality of products, particularly food. Vietnam consumer will care much more to health, to the ingredients and the labels such as "low fat" or "low cholesterol". About the way of shopping, international investors and domestic has started to see the potential of modern commercial phenomenon in Vietnam. The influence of modern trade will expressed by the people of how shopping Vietnam. First of all, the shopping frequency will lessen as fewer consumers shopping in the Bazaar and they began to buy large volumes under downloads. The credit card will allow the stores to rise, because consumers will be able to use plastic cards instead of having to carry a lot of money in the wallet. Forecasting, modern trade outlets will revolutionize consumer habits in chemistry by reducing the frequency of shops and increase the value of shopping. Travel preferences of residents is also a notable for candy makers. Discharges increased tourism is increasing the demand for processed foods and generally candy sugar in particular.
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