Marketing mix (4P) is one of the key concepts of modern marketing. Marketing mix (4P) is a set of marketing tools that companies use to achieve the goal in a selected market. Marketing tools are mixed and combined together into a unified whole to respond to differences and changes in the market. It can be said Marketing mix as a solution taking into account the situation of the organization. The marketing tools include: product (Product), price (Price), distribution (Place), promotion (Promotion) and often called 4P
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