In the global market, Coca-Cola gain the upper hand versus Pepsi through strategic marketing and their advertising. Particularly in Vietnam market, Pepsi not only get a good distribution system across the country, but also the operating managers and skilled, not only savvy "marketing technology" but they also are deep knowledge of the Vietnamese. Thus, Pepsi has always repel any offensive strategy wresting market of Coca-cola. For example, type your favorite football mentality and psychology of national pride of the Vietnamese people, Pepsi held a festival football through commercials on television, with football player pictures Favourite Vietnam at the time, performed "he lifted the ball" with the players in the world. Also Pepsi launched the slogan "Drink Pepsi is supporting Vietnam national team reached out international arena".
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