Step 4: Implement the decision:After the ideas we've put out, it is time to implement your strategy and create success.We are confident of the company's products are always in perfect quality, so the products will also be testing the products are sold to customers. However, when making this alternatives, we will have to take the costs for the packaging of the product to try.Next, choose this alternative may be costly when advertising products on TV or in magazines. We can save by posting product information onto social networks. For traditional advertising, we can put our slogans on buildings in Ho Chi Minh City, Ha Noi, Da Nang to brand advertising across the country. Besides, the budget for advertising is limited, so we also need to negotiate with advertisers to get the best quality and prices.For the third alternative, we will create a number of games and challenge on Facebook. When customers share and participate in the game, will have known the information of our new products. Gifts are used to our new products, this can reduce advertising costs.Each brand or product need there own pictures, helps create the impression for the customer. We will design a character of Strepsils with a friendly image, intimacy, are more appropriate color with lots of flavor.For the last alternative, the PG staff and PB product ads will go in crowded places or create events on the Nguyen Hue.
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