The biggest risk facing Lazada is trust of our customers. Customers in Vietnam have always wanted to see and try the product basis before purchasing. In addition, they also like CoD online rather than paying for the information leak to worry or be fooled.
Besides, there are some other risks as many provinces in Vietnam with complex geography makes it difficult to the carriage of goods. In Vietnam also appeared some opponents as Vin-Ecom Lazada, Tiki.vn or vatgia.vn. In addition, Vietnam companies apply very little data management technologies, they mainly use text and excel-things very wrong.
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