The selection of the export market is a very complex issue and important in the decision process of export Marketing strategy. It is directly related to the success of the company and allows saving time, expense to penetrate and develop external markets. The purpose of the selection of the export market is determining the amount of the market prospects for the company to focus its capabilities and determine the characteristics of each market to be able to apply the Marketing policy in an efficient manner.As such, the selection of the export market is a process to evaluate market opportunities and identifying export market orientation.
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