This phase is characterized by the consumption of the product development slow and sometimes even reduced. That can be explained by many reasons. First, until the maturity, the needs of consumers actually change. Second, a similar service, but are more complete replacement products. Third, banks can not withstand the pressure of competition. Finally, the service may not be beneficial for the banking business for new possibilities appear in capital investments more effectively. Volume profits in maturation products began to gradually decrease. Also, the product is widely developed and covering up of bank customers. Achievement of product prices with a minimum of powerful reasons to strengthen competitiveness. People sometimes call the final stage of product maturity period was a period of market saturation, but the maturity that is related to the start of the decline of consumption.
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