The black box model shows the interaction of the stimulus, consumer characteristics, decision making process and the response of consumers. It can distinguish between personal stimulation (between people) or intrapersonal stimuli (in person). The stimulus was a planned and processed by the company, while the environmental stimulus is given by social factors, based on economic circumstances, politics and culture of a society. the black box of the buyer had the buyer characteristics and the process of decision making, including determining the buyer's response.the purchasing behavior of consumers is the whole of the action that NTD revealed during the investigation, procurement, use and evaluation of the goods and services to satisfy their individual needs
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