Partnership with video creatorsIn May 2007, YouTube launched its Partner Program, a system based on AdSense which allows the uploader of the video to share the revenue produced by advertising on the site. [233] YouTube typically takes 45 percent of the advertising revenue from the videos in the Partner Program, with 55 percent going to the uploader. [234] There are over a million members of the YouTube Partner Program. [235] According to TubeMogul, in 2013 a pre-roll advertisement on YouTube (the one that is shown before the video starts) cost advertisers on average $ 7.60 per 1000 views. Usually no more than half of eligible videos have a pre-roll advertisement, due to a lack of interested advertisers. [236] Assuming pre-roll advertisements on half of videos, a YouTube partner would earn 0.5 X $ 7.60 X 55% = $ 2.09 per 1000 views in 2013. [236]
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