3a)
Business ethics has a great role for the development of enterprises. From the economic reality has proven corporate profits tied to morality, and the level of profitability associated with increased level of ethics. Therefore, enterprises will be very difficult to go to the most successful way to not understand the role of business ethics.
Fair trade has become an important mark in business ethics and business strength debris. However, there are many brands of coffee are taking advantage of the label to profiteering. But according to Just Us I should take advantage of their existing advantages by the company since the early days of operation in Nova Scotia market is known as a brand associated with the foundation of moral values selling product, with many contributions to the community, and society as a leader in the sale of products with environmentally friendly. I think this is an advantage should be exploited to create a distinctive character and a certain place for himself. The market in Canada today are still many opportunities to catch big growth in Europe and the US, so the Just Us! should exploit this potential before the market becomes saturated, and consumers do not distinguish what is fair trade products really.
In other words Just Us! was going to have long-term marketing strategy to promote its image. In other words now are tied to their interests with the interests of customers and society. thereby creating trust and customer satisfaction will be increased. A satisfied customer will come back now and pull to the business of the other customers and vice versa.
A company interested in business ethics and fair competition in the marketplace will get loyalty employees, the trust and satisfaction of our customers and investors. When a responsibility to the community, society, enterprises will also receive the active support of the community. Business image will be enhanced and long-term credit to everyone. This is not always done now, nor have the money to build it.
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