In modern society, communication needs to become an indispensable need for all people, all sectors of society. In any job or situation we need communication, communication can be verbal or non-verbal, from simple greetings to these negotiations, negotiations in business and foreign relations between countries together. Moreover, the 20th century witnessed the transnational linkages and cultural exchanges between the Powerful different cultures in the world or the Silk Road was a trade show of human desire people in general, and between the east and the west in particular. Therefore, cross cultural communication has been an important part of people throughout history, not new things.
Communication is the essential needs of man. We can say, from birth we have a need to communicate with people, things and phenomena around us. As a child, the needs of our communication is only parents, grandparents, brothers, friends, dogs, cats ... Then a little older, we need to communicate with teachers, with the strange that I've never met. Also for that reason that we increasingly have more friends. Then comes the time we have to start working, to meet business partners stories, meet customers, investors, colleagues and the company ... It all started from the need to communicate in a very basic human .. Me old man, Zhuge Liang Khong Minh Han dynasty, just use words that made Wang Lang fell off the horse that died on the spot. Communicating how, speaking to the stars was an ancient art. Speaking not only to speak but also expressed understanding, ability and qualifications of the speaker. Today, communication is not limited to essential needs, it is also an art of communication. We not only communicate within the family, friends and colleagues, or just use a language to communicate more, but it was the communication between multiple languages together. A German friend through Vietnam can also sell German sausages, but he must say how to attract people to buy sausages Vietnam of him that is both an art and cultural understanding. Or Starbuck, a major US coffee brands through Vietnam to open a branch, it is true that Vietnam enjoys drinking coffee, but Starbucks has been selling raw true that the Vietnamese coffee stuff like it or not, there is also a need The more carefully studied. Demand for transnational communication has originated many centuries ago but is becoming more crucial in this century. The other countries that trade with multinational corporations came into being, and many wealthy investors want to invest in countries with growth potential. However, not a simple thing for the multinational corporation understands this is a new market with many different culture, habits and consumers enjoy differences and especially the differences in language sleep. The barriers of culture and language not only makes the need for communication is reduced, but also to promote their curiosity and desire to understand things more clearly, to cater to the needs of business and earn extra income. So the language centers springing up everywhere, and some new subjects in universities launched to cater for such needs as France, Vietnam is in school, the International School, School of Culture, East method learn ... All to serve needs to penetrate deeper into the culture of the other nations of man.
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