OMO no longer is a name familiar to consumers in Vietnam. OMO washing powder is known to have quality, reasonable prices, and be more customers choose their product to be prominent and eye-catching for the customer, the packaging is very important. The packaging of the OMO very showy, striking and very eye-catching. Traditional colors are red, white, dark blue. There is also a series of OMO packaging made of paper to protect the environment. We now EMBRACE a variety of code samples and weight so very positive impact to customers. In each of the different volume levels consumers could choose the right price with their income. For example: 4, 5 kg = DD: 152,000, 1 kg = 33777 dd, 1kg5 = 55000. Continuous the OMO launched several products aimed at satisfying the vast sets of customers. Due to today's consumer trends of the Vietnamese people is increasingly closer to the modern distribution channels such as supermarkets or shops. Therefore the company Unilever Vietnam has conducted product distribution strategies through the channels this retail
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