Right from the early days when preparing the launching of products on the market, the company undertook a market survey how extreme caution, in order to find out some basic criteria to divide Vietnam beer market into the small market segment. The criteria which the company used to include market segment.Geographic criteria to be used for the purpose of the small market share by region region, population density, climate ... For example, in large cities, the towns, the people have the habit of using more beer in the countryside, and the population density in the cities t more than in rural areas. Besides the climate in the South and the North in Vietnam are also different. The North has enough four season and in winter the temperature can fall below the level of beer consumption in this period is not high. Southern Vietnam remains dry and hot climate year-round will be a good opportunity to develop Heineken beer products in this market.
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