In order to maintain market share, more and more development, Starbucks should take measures to limit the risk of discount is like a cup of coffee, gift cards to customers, to customers and new customers often use Starbucks card members accumulate points. In addition, Starbucks should use the network media to promote the quality of product and the product is more important in a wide range the consumer is still the "high quality and low price". The difference in creating products, make different coffee industry technology.
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