Almost all the fresh vegetables brand didn't get the trust of customers and the cause is due to people not knowing the certification papers to about the level of food safety and hygiene. Currently, only about 21% of the fresh vegetables that are sold at the stalls of supermarkets, shops selling vegetables. Between ordinary vegetables and vegetables with no particular distinction; except these types were packed carefully and thoroughly. Interview with Nguyen Thanh Tam, a people living in HCMc have shared that he often buy and use vegetables sold in the home market and the product is well packaged but no manufacturer's name; so he can only put faith in the sales. From there, we can remark that the consumer does not care much to the quality of the vegetables that they are using every day, and here's why did limit the purchase behavior of consumers with fresh vegetables.
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