This is the common mistake typically found in many companies. When Coca-Cola set up a long term marketing plans within four or five years, they think they will be able to make a smooth but spent many years of social change so much as about the needs of consumers, in which Coca-Cola did not keep up with the adaptations that, it will lead to the plan , company's strategy failed. So before you make a long-term business plan, Coca-Cola needs to consider, plan changes as well as the reserve plan appropriately. To edit and unify the plans they need through internal marketing.
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