As a food label is often nothing more than an advert to tempt you to buy the product, you should pay particular attention to the choice of words used. Alwas watch out for the word "flavour", as this may mean the product contain synthetic ingredients. Chocolate flavour topping, for example, will not contain chocolate, even though chocholate flavoured topping will contain a small percentage-so read carefully. Many manufacturers use a range of meaningless descriptions. Feel-good words, such as wholesome, farmhouse, original and traditional do not mean anything. Other words such as farm fresh and country fresh also intentionally blur the true nature of a product ́s source. Fresh egg pasta for example, means indeed that the pasta was made with fresh instead of powdered eggs, but maybe months ago. Words that you can trust are organic, glutino's, natural mineral water, fair trade, free range and the V-vegetarian symbol.Consumer pressure over GM foods has lead to better labelling but loopholes still exist. GM product derivatives such as starches, sugars, fats and oils where no genetically modified protein or DNA material still remains, still go unlabelled in many products such as cereal bars, fish fingers and vegetable burgers.Take particular care over low-fat and low-sugar products. Guidelines state that low-fat foods must not have more than 5 per cent fat, while reduced fat means that the total fat content is 25 per cent less than the standard versions of the same product.
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