FinanceAccounted for 68% of the population and contributed 60% of GDP, is the country's fertile land the retail industry with many opportunities but no less challenging.Mr. Vaughan Ryan, Managing Director of Nielsen Vietnam each confirmed that "want to win in Vietnam, they must win in the countryside". That is, with a consumer market of over 90 million people, enterprises need to be fully exploited to this number. However, many domestic and foreign enterprises still haven't done that, namely the retail industry.
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