Convenience: Empirical research shows mà convenient of the internet is one of the Impacts
on Consumers' Willingness to buy online (Wang et al., 2005). Online shopping is available for
customers table around the clock Comparing to traditional store is open 24 hours as it a day, 7 days a
week (Hofacker, 2001; Wang et al., 2005). Research shows 58 percent chose mà to shop online
shop vì after-hours could chúng, khi traditional stores are closed and 61 percent of
the respondents selected to shop online to avoid crowds want vì chúng and wailing lines,
Especially print holiday shopping (The Tech Faq, 2008). . Consumers not only look for products,
but am also for online services. Some companies have online customer services available 24 hours.
Therefore, after business hours even level, Customers can ask questions presented, cần get support or
assistance, and has given below mà convenience to Consumers (Hermes, 2000).
Some use online channels customers table just to escape from face -to-face interaction with salesperson
or uncomfortable pressure vì chúng khi dealing with salespeople and do not want to be
manipulated and controlled in the marketplace (Goldsmith and Flynn, 2005; Parks, 2008).
This is Especially true for những Customers who unfortunately have hda negative experience with the
salesperson, or just want to be free chúng and make Decision by Themselves without salespersons'
presence.
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