The markets go by is the company whose market share is lower than the company's market share lead is usually under 30%. What especially can have many markets take the unlimited number but only a market leader. The company markets the dream of becoming the leading company. Therefore, in addition to updated and catch up with the trend of leading companies and markets, they must further develop the strengths of a product, improve the error that the product market leader having. The companies under common market of products reproducing the company take the lead the market into their company products. This implementation method less risk, risk because the company just waiting for the results of the leading companies and mimics the form of the company's products then improve, change. These products on the market are often cheaper but still profitable because at least cost. Take the market had fixed a division of consumers like similar products, products of the market leader but cheaper.
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