The luxury brand requires clear marketing and reality, strategy was established to assist in the development of worldwide reputation and make the brand position combined with the concept of the brand. The other properties are considered very important for the creation of a luxury brand, including product attributes and design quality, craftsmanship, products, creations and unique. Iconic products, quality and exclusive brand properties. Luxury brands are marked by a good quality, solid construction, target style appeared, their product design, high quality, durable performance. The majority of the products are luxury goods. The cost of advertising for the luxury brand average of 5-15% of the sales revenue, or about 25% with the inclusion of contact information, such as public relations, events, sponsors. ̣̣̣̣Một group rather small next to it, the rich tend to be extremely influential. mark really "luxury".
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