This research paper uses two data collection methods: qualitative data collection methods and quantitative data collection methods. The information gathered for this study were selected and collected from people with high positions in the hotel industry and the hotel's customers. Research objectives for this study are the hotels of three stars and four star hotel in the South East of Ireland, in particular the city of Waterford, Wexford and Kilkenny City. The collected data were analyzed using the software SPSS (the Statistical Package for Social Science, v. 15) and Nvivo software (N7).
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