Coca Cola also applies product life cycle analysis to establish the appropriate marketing strategy for each product. Most recently in the Introduction stage, Coca Cola has invested a large amount in one advertising strategy and production Dasani - mineral water. Dasani is a new product on the market Vietnam. Many brands compete with large countries such as Lavie, Aquafina, Evian, VinhHao. When companies may be limited recommend this product, the customers who are more interested in health issues. Dasani will bring Coca Cola ại to grow market share in Vietnam market.
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