At present, Apple is probably the most successful technology companies in the world with the value at 400 billion threshold touches. Apple has created the extremely unique products in design such as iPod, iPhone, iPad, ... that other products can't imitate. Apple's products are also functions as a jewelry express elegance, pride for the user. Apple's products have "reasonable prices" with people who have a high income. The competitors cannot keep up. Application warehouse giant, more than 10 billion applications have been downloaded from the App Store since it launched so far. Perfect design, extremely elegant design makes the Apple product line featured always when standing in front of the other products of the same type. Proper marketing campaign, extremely simple, they create a sense of desire for the consumer.
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