According ThinkwithGoogle (2016), in the daily life of each person, there are many moments of 'I want' very short, but it plays a very important role in deciding the future of shopping in person. These moments can be divided into four basic categories, such as I-want-to-know moments, I-want-to-go moments, I-want-to-do moments and I-want-to-buy moments. This is the microphone moments.
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