Economic development today, many service sector including service sectors increased hotel business because customers will have multiple fins choice in the stay. Many business hotels are built and developed will competitive and do fulfill the service quality do satisfy customer satisfaction (the primary target). Businesses take investment market customer-oriented center. Marketing towards the modelling, design the best relationship to keep customers, profitable and can sustain long-term business.In the business market are transformed with the situation tróng fast, every business strategic plan aims to achieve its objectives. Can say that marketing extremely important in affirming network power business of every business. Marketing analysis of the role of competitors, market analysis, target construction, given the strategies, plans and products to bring out the strategy for the business. Marketing must be started prior to the construction of a hotel, to be able to learn the market and business opportunities. Marketing help for the owner of the hotel is aware of the scale and determine the location of the most convenient hotels in the process developer and business in the future. Also need to find out what the competitors, to build and design the customer approach so that they feel good impression when first coming to the hotel. From there deduce how optimized strategies for hotels. In addition the hotel also should learn about the needs of your customers, how do they feel comfortable and satisfied about the service. Please clearly identify the target of building marketing plan specifically because this is extremely important to the success of building hotels
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