Can say, when Starbucks entered the Vietnam coffee market. It has created a fierce competition between the big coffee brand as Highlands, Central Plains, Urban station. In the chart above, we can see that from the time of the March 1-7, 2013, referring to Starbucks coffee brand is the highest (31%), followed by the Passio with 30%. However, the middle is a large coffee brand and in Vietnam but it is at least the most interest (17%). Although Starbucks still prevails in the race to spend the interest from the people, but have had 2 Free brands create the MOET and are competing very fiercely with Starbucks, that's Passio and Urban Station. More importantly, however, Starbucks had only entered the Vietnam market less than a year, but it is people pay attention to and in the future will become a giant guy that other brands can hardly compete.
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