Each opponent has a different competitive strategies, they rely on a competitive advantage to maximize profits. TC is a great brand, using well-established brand to attract customers, this strong marketing. Therefore, they are known to many consumers. However, prices of tea products TC is high, partly because the reason for the ad cost is too great. To compete with China, the products of Tea tramanh always be valued at the average. Their strong point is the use of packaging design is very clean and attractive. As indicated above, customers buy tea to donate dominate sales volume, so chic designs are always customers choose. With BaoTin, they chose to compete with cheap competitors, their products just in one half price compared to competitors. To do this, BaoTin do everything possible to cut costs, used as the main distribution channels online.
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