Branding has always been interested in since CoopMart was founded 20 years ago. CoopMart always led in the formation of retail supermarket chain with professional service style, attentive and bring more benefits to our customers. CoopMart always preferred using the ISO 9000 products or products with comparable quality.
Since 1992 to 1997, along with the development of the national economy, the foreign investment capital in Vietnam to do for enterprises to dynamically and creatively to seize business opportunities, learning management experience from foreign partners. Saigon Co-op began with the joint ventures with foreign companies to increase additional resources for their development. As one of the few units permit direct export of the city, the business flourished bringing high efficiency, contributing to establishing credibility, Saigon Co-op's position in the market domestically and internationally.
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