Starbucks product development as a strategic focus to development research. This strategy includes the creation of new products to gain more profits. Starbucks continues to innovate the composition and structure of its products. For example, after the company bought the coffee chain, it started out for Frappuccino at Starbucks. The company also introduced the soda in 2014. Through the new products as such, Starbucks has grown very much through this intensive strategy.
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