Starbucks is not just focused on internal strategy that also focuses on external strategies. For this purpose Starbucks focuses on marketing mix which is a tool of external marketing strategies that may increase demand for products. The marketing mix is such fourmajor products, promotions, services and devices locationare control set up that any company can adapt to achieve its basic objectives in the market. Furthermore, physical evidence, people and promotion are the tools used in the expansion of the marketing mix for further analysis
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