Price discrimination is one of the ways of valuation changes to suit the characteristics of customers, products and locations. In Pepsi's restaurant chain, of course there is the category of soft drinks, so each a product of Pepsi in the restaurant will differ from the products sold out, or those who buy at distributors will differ in the location of retail and wholesale. Even Pepsi has always pursued policies that lead the market share, but no one can deny the image of Pepsi is a big village of world and domestic beverages, so the product of Pepsi was priced well always carrying the image of a "Mr. big".
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