Most consumers in the South like to spend daily life rather than building large assets. And with pretty good natural conditions, the move by motorbike is still convenient. Therefore, the tendency of people to the South is already buying a car is the vehicle to carry more people, and most especially on the weekends, occasions carrying friends and family outings or using the vehicle for business. They focused on safety, the special features of a car. They need a car function supports automatic parking, reverse sensor. Ford Vietnam should pay attention to the special details that to create a perfect product for Ford Focus to meet the needs of the consumer market South
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