Nearly 90 billion yen as total sales from products that use gift icon Hello Kitty in Japan last year, profits of about 6.2 billion yen, despite Japan's birth rate is on the decline and there are some other factors that adversely affect sales souvenirs, such as summer or winter cold weather warmer every year. Rates are even higher sales of mobile phone products and electronic devices other individuals. Although sales of products using symbols white cat Kitty Sanrio in Japan last year dropped , brought about the profit, but sales abroad increased by 3.2%. The symbol is still attractive enough to create the "fever" on the world market, with about 50,000 types of products used Hello Kitty image used in 60 domestic consumption.
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