To get a handle on the problems brought about by the digital media in the music industry, we switch to data based for industry pros. This data is Neilsen SoundScan which operates through a system of information gathering and tracking sales. Most relevant to the topic of this column, SoundScan provide formal methods to track the sales of music and music video products throughout the United States and Canada. The company collects data on a weekly basis and makes it available every Wednesday to subscribers of all aspects of the music industry. These include the Executive Directors of record companies, publishing companies, music retailers, independent promoters, film producers and distributors, and the artist management company. Because SoundScan sales data provided is used by Billboard, the leading trade magazine, to create his music charts, this role effectively made the official source of the SoundScan record sales in the music industry.
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