The organizational cultureOrganizational culture consists of shared norms and values of a company affects the morale of the workforce. While global companies can definitely have a positive culture, build shared values become more difficult with a workforce is spread across many countries. The origin of the common people affecting their value. The United States tends to have a strong orientation of the time, but the Latin cultures often promote relationships and flexibility in orientation. Such differences can create conflicts between workers and makes it difficult for human resources to implement effectively cultural building system.Conflicts and challengesMany employees in a global company with professional colleagues and even faculty colleagues based on different countries. Marketing professionals can collaborate with colleagues in every country, for instance. This setting may increase the tendency for interpersonal and group conflict. The conversation and cooperation often take place through technology, which can slow the speed of interaction and contextually misleading in communication. You may have to wait to get reaction or feedback on a global marketing campaign.
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