They held a big press conference before the product launches, and when the decision to put the product out to introduce the public around the world can track the live broadcast of the launch. They introduce details of product parameters, shape, each kind of color, size, uses each software or equipment, and finally price. This proves that customers who want to purchase Apple products are aware of the information about the product, from which they will have further options for his decision. So the customer's perception of the products affected to that company.
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