Trademarks identify the source of the product or manufacturer, to help clients identify the manufacturer or specific distributors are responsible for the products they choose. When a consumer product, thanks to the experience in the process used in conjunction with the marketing of that product, customers will know to use and maintain the product of that brand. They recognize the brand would satisfy their needs, brand would not satisfy. Thanks to them, brand became the tool is fast and simple way for customers to decide to buy the product. This allows customers to reduce the cost of time and effort looking for the product. This is the most important thing that a brand and a trademark associated with the businesses that need to flavour. Some brands associated with people or a certain model to reflect different values or different personality traits. Therefore, the brand can be viewed as a symbolic tool to hang himself confirmed the value itself. for example the young traders become more fashionable, trendy in Nike's products, some others desire to picture a dynamic and successful traders with the Mercedes.
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