Keep, w. w. and Vander Nat, p. j. (2014). Journal of Historical Research in Marketing. Multilevel Marketing and Pyramid Schemes in the United StatesMLM in recent years is always a name very hot with the business market. This article explains the history of mlm is about the beginning, forms as well as determine the forces of change and real impact of marketing activities. From Tradition to Pyramid selling Scheme and direct to MLM, the impact has contributed to bringing the range of products to consumers. Moreover, the consumer, the connection was faced with lifestyle changes or upgrades to, restructured the business model has caused legal action takes place under a bad trend.Taylor, J. M. (2011). MLM DEFINITIONS AND LEGITIMACY-what is MLM-and is notUnderstanding the concept of MLM is a first important job before you can start trading with this model. This article provides a more in-depth view of what is or is not mlm? or the main form of this model?. In addition, it is also clear from the MLM Division all other import collection activities through the identification of those who were directly involved or have been involved. The highway gap on how to manage the model was accidentally formed up the General crab it from there also has made the comment or review staff mixed about this business model.Gregor, b. and Wadlewsk, a. a. (2013). MULTI LEVEL MARKETING AS A BUSINESS MODELThe success of the companies multi level is shown by the figures can bring a rapid growth, so This article will explains the Commission system and organizational structure are arguing in support of the concept of operations, the family business of MLM model. The elements in each of the different levels will provide the analytical perspective, the different details. Addition to that, this article also provides for a basic example to help the reader can better understand.Rani, r. and Kumar, n. (2013). MULTILEVEL MARKETING VERSUS PYRAMID SCHEMESWith the offerings get rich quick or the promise of earning millions of dollars after only 1 day that essentially would be the nature of the General of MLM (Pyramid Scheme). This article will make the comparison between the two concepts of major elements and the other to help people who want to get rich or really true to the MLM model detention can look human problems in a way more practical as well as advanced definitions, details about the form of Pyramid Scheme.Tanner, m. (2010). Social Security, Ponzi Schemes, and the Need for ReformThis last article will go into the definition of Ponzi (the General MLM's), with the essential information operations model crab?, active process?, etc.. prison which can better understand the process of Declaration, actual profits and the solicitation of this model. The same factors and other models Pyramid Scheme and MLM is also very easy to get to know.
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