Culture is the fundamental cause, first human behavior in General and consumer behavior in particular. That is the culture of consumption. The way you dress, the consumer, the perceived value of the goods, the consumer through ... are subject to the dominant culture's strong. These people have different cultures will have different consumer behavior. For example, the Northern dining, used vehicles, homes, other people's clothes. The style of European consumer has a big difference compared to Asians. Therefore, to succeed Vietnam exporters are investigated thoroughly by the consumer culture of the importing countries.
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