The objective is the results that organizations or individuals wish to achieve, is the standard for planning work performance, reward and improvements. Without clear targets, time and effort everyone put in will be wasted due to focus on activities contribute very little to the success of the organization. As well as a business or a business organization needs to identify clear goals and plan to complete that goal. That would be people focus time and resources on the important work and the most meaningful. From the point of view, targeted marketing is the specific figures on what businesses sell (products, services, solutions) and to whom (the market). Specifically, revenue and profits, market and market share, brand and brand positioning.
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