Given the fierce competition in the business sector, all the company's efforts to find a way to get a foothold in the market and a good image in the eyes of customers. Many methods that companies can obtain these goals, such as focusing on strategic product development, reduce manufacturing costs, marketing strategy and others. Although all the companies own way, the most important goal is to persuade customers to buy products and services (Solomon et al, 2006). Consistent with the idea, Ho (2009) asserts that understanding the nature of customer behavior and the reasons for and approach customers purchasing is the most important factor for a company to succeed in competitive market.
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