The customer is the most important object of the enterprise and other elements to create the market. TCL is a famous brand all over the world. Therefore, TCL has had a large number of customers all over the world. TCL's basic mission is to meet the needs and wishes of the customer. The customer is the main reason why the company exists. Customer's purchase behavior as determinants of business strategy of TCL. Besides that, the basic mission of TCL is how to meet the needs of customers. Important factors customers will help in the planning of the TCL and the implementation of the strategy, business plan, decide on sales and sales management efficiency.
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