Starbucks is positioned today as a leading Coffee Organization depends on the policy to global expansion. Starbucks global expansion are still in the primary stage and Starbucks have a great opportunity to grow in the future. The goal of Starbucks is to promote the brand itself is renowed and prestigious in the world. The main goal of the company is expanding its branches around the world, to its commercial trade wider to increase new technologies, products and introduce the new lan to achieve their goals.The goals certainly established his brand as a brand leader in the coffee marketing by selling high-quality products, provide better service and build customer relationships and Starbucks. According to Clark (2007) page 137 Starbucks location briefly that "this belief that Starbucks can gain the help couldn't make explain dismisses any concern about resistance to the face all over the place of the company Mr. Schultz".
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