We can see the different allocation between the two ToyotaVN's car market and Jaguar by the nature of the product. Toyota has the market allocation and more popular in Asia, especially VIETNAM. Instead, the Jaguar has the market been allocated, preferred in Europe and the Americas. The nature of the products to Toyota's cheap products, affordability, durability, in line with the market average and developing countries. The Jaguar has the nature of the product is expensive, luxury, niche and are preferred in rich countries.
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