Through many years of activity and innovation, the company has confirmed its image and reputation in the minds of customers. With the growth of the economy, Vietnam became a full market attractive to many businesses. Many new businesses, the company's new birth meets on an expanding market. Along with the candy company in the country, many foreign companies have also penetrated into Vietnam market making confectionery market competition is increasingly fierce, fierce. Before that situation, to make the slogan "serve the people better ding" nucifera company need to establish proper Marketing decisions aimed at bringing products have a foothold in the mind of the customer. The biggest goal of the company is to increase the highest profit
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