The goal of this article is to answer the question of how conflicts arise during the negotiation process and why it occurs, between American and Japanese contexts. According to the concept of the cultural transformation of Hofstede, Japan was classified as collective while America belongs to the individual society. This size is selected in the article due to its effectiveness in the marked differences between the context of the two negotiators ". The goal is considered important because it is the root of the behavior of the two sides. It is divided into the goal it is different and defined as the real cause for the way people act.
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