LINKS TO OTHER CHAPTERS This chapte

LINKS TO OTHER CHAPTERS This chapter builds on the following chapters in particular:  Chapter 1 – The world of e-retailing  Chapter 6 – e-Store design: navigability, interactivity and web atmospherics  Chapter 7 – e-Service  Chapter 8 – Branding on the We
KEY LEARNING POINTS
After completing this chapter you will have an understanding of:

The nature of online malls
How to transfer lessons from conventional malls to online malls
The need to explore mall look-alikes, including ancillary malls
The value of using case studies to get more insight
The role of interactivity and trust in building strong e-brands
The importance of interactivity in building e-mall trust
The importance of mall design (navigability) and tenant mix (quality) in building interactivity
ORDERED LIST OF SUB-TOPICS

Conventional (bricks) malls
Lessons from conventional malls for online malls
Multiple category e-retailers
Shopping bots: intelligent shopper assistants or virtual mall?
Portals and other quasi e-malls
Examples of e-malls
Case study
Lessons from Australian case studies of e-malls
e-Malls as ports of entry for newly started businesses: the tenant perspective
Conclusions
Chapter summary ❖ Questions ❖ References and further reading

Kết quả (Anh) 1:

LINKS TO OTHER CHAPTERS, This chapter builds on the following chapters in particular: Chapter 1-The world of e-retailing Chapter 6-e-Store design: navigability, interactivity and web atmospherics Chapter 7-Chapter 8-Service e-Branding on the WeKEY LEARNING POINTSAfter completing this chapter you will have an understanding of:the nature of online malls How to transfer lessons from conventional to online malls malls The need to explore mall look-alikes, including ancillary malls The value of using case studies to get more insight The role of interactivity and trust in building strong e-brands The importance of interactivity in building e-mall trust The importance of mall design (navigability) and tenant mix (quality) in building interactivityORDERED LIST OF SUB-TOPICSconventional (bricks) malls Lessons from conventional malls for online malls with Multiple category e-online retailers Shopping bots: intelligent shopper assistants or virtual mall? portals and other quasi-e-malls Examples of e-malls Case study Lessons from the Australian case studies of e-e-malls Malls as ports of entry for newly started businesses: the tenant perspective Conclusions Chapter summary ❖ ❖ Questions References and further reading

Kết quả (Anh) 2:

LINKS TO OTHER chapters This chapter builds on the sau chapters in Particular:? Chapter 1 - The world of e-Retailing? Chapter 6 - e-Store design: navigability, interactivity and web atmospherics? Chapter 7 - e-Service? Chapter 8 - Branding on the We
KEY LEARNING POINTS
After Completing this chapter bạn có understanding of:
? The nature of online malls? How to transfer lessons from conventional to online malls malls? The need to look-alikes explore mall, gồm ancillary malls? The value of using case studies to get more insight? The role of interactivity and trust in building strong e-brands? The Importance of interactivity in e-mall building trust? The Importance of mall design (navigability) and tenant mix (quality) in building interactivity
LIST OF SUB-TOPICS Ordered
? Conventional (bricks) malls? Lessons from conventional malls for online malls? Multiple e-retailers category? Shopping bots: intelligent assistants or virtual mall shopper? ? Portals and other quasi e-malls? Examples of e-malls? Case study? Lessons from the Australian case studies of e-malls? e-Malls as ports of entry for newly replied to Businesses: the tenant perspective? Conclusions? ❖ ❖ summary chapter References and Further reading Questions