• Example: In 1997, 1997, Mr. Tony Chew began collaborating brands (KFC) fast food brands leading to Vietnam with consumers, in the form franchise. KFC (franchisor) supported KFC Vietnam about image, product, brand, service, training, work practices, which like KFC in US. After 7 years, KFC Vietnam has expanded and developed throughout the country with more than 100 outlets in Vietnam. KFC Vietnam become one of the top choices of the people of Vietnam in the system of fast food.
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