Second, we can see clearly that the action is taking market share from big thanks to the promotional activities extremely effective. while in contrast, the activities of the big promotion is almost minimal, accounting for only ... l. Therefore, Big need reviewing their promotional strategies and considerations on consumer promotion mprove: Frequency, Values, Type.
We do not sell the discount rate product for two main reasons
first: the product prices may lead to a price war in the long run that results may lead to the loser and lost profits from both sides 2
additionally, Big is positioned on the market as a product high quality, focus on quality
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